Okay. I have another blog. Here on my business website. The most recent post: today. The one before that: 407 days ago. (And it wasn't even written by me.)
It's not that I have nothing to say. In fact, usually once a week my business partner or I will say something along the lines of: "Hey, we should blog about that."
But we haven't. Our business blog software (WordPress) is a tad intimidating. It's always felt just a bit fragile--like posting something was going to break something else. Or look wrong. Or throw up an error message.
For a business blog, it makes sense to use software without contextual ads. (You don't want your great business insights nicely framed by a competitor's ad.) And there are benefits to pingbacks, trackbacks, permalinks--all that link-love. So VOX won't replace our business blog.
But it will be where I'm blogging. And that says a lot.
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